Prescriptive Skincare

Posted in: Business Support
Regardless of age or skin condition, the Pevonia philosophy is to do what we call a "needs analysis" whereby we would look at the individual, their needs, concerns, lifestyle and goals and put together a treatment and home care package made specifically and uniquely for them...

Are you Vigilant of your competition?

Posted in: Business Support

This article aims to encourage you to ask, and answer, these questions, gain an advantage over your competitors and thereby increase your own business potential.

Once you understand the marketplace, and your competitors, you can target your own products and services and respond in all areas of your business, including pricing, marketing, recruitment and overall strategy...


There are lots of pounds

Posted in: Complimentary Therapies, Business Support
Whenever I visit clinics offering assistance to owners and managers I tend to follow a simple system to increase therapists' sales figures:...